The old one was hopelessly outdated - not simply because of the graphics and layout, but also because we previously released a new version of our web analytics tool, which it didn’t describe at all! In fact, our old website has been misleading our visitors for quite some time now, and I am therefore very happy to see the new, updated version live now.
I invite all of you to check it out. For those who are new to web analytics, you might also want to check out our new web analytics tutorial. It is very brief but (hopefully) to the point. It guides you through the four main steps in web analytics:
- Define your goals
- Measure you website agains those goals
- Analyze how you can improve your site
- Optimize your site by means of testing
We have also included a web analytics glossary, which you migh find useful. I hope you like the tutorial and our website in general. As always, please feel free to leave a comment or two