The Art of Web Analytics

I have worked in the web analytics industry since 2001 as the CEO and co-founder of Netminers.

Netminers is a Danish provider of web analytics technology as well as consulting services. My responsibility here is partly to manage the company from an overall point of view, and partly to help our customers apply web analytics in the most effective manner. I love to discuss online strategies with our customers after having delved into their visitor data!

I am fascinated with web analytics for a number of reasons. First of all, web analytics enables you to optimize your online marketing activities with great precision. Second, web analytics can give you deep insights into your website’s target group. If you combine visitor tracking with online surveys, you can even get to know who they are and what they think. This type of data integration is especially useful if your aim is to optimize the usability on your website.

Finally, what fascinates me about web analytics is that it is still a field in the making. Although the literature, blogs and articles on web analytics are now proliferating, new technologies and analytical approaches crop up almost every month. An important task for everyone practicing web analytics is therefore to try and lay down a conceptual framework that pulls all the strings together.

You can help me do all this, if you take the time to comment on my posts in this blog. The more, the better!

Thanks in advance!

Christian Vermehren

P.S. View my LinkedIn profile here.